The Builder and the Content Buzz
Over the past couple of years I’ve become increasingly convinced that the old methods of marketing and selling (features/advantages/benefits, always-be-closing etc etc) are becoming much less relevant. People have had a hat full of being sold to; there has to be a better way. And that better way for a lot of companies (and me) is about authenticity, helpfulness and story telling; building on the principle that people buy from people.
Podcast: Episode 1 – Rob Mills
I’ve been waiting to play around with doing a podcast for ages and the looming Port80 web conference in Newport has spurred me on. Rather than muck around and do all the learning and getting all the kit that is required to do a highly polished podcast, I decided just to jump right in.
Hot link: Video blogging example
For ages now I’ve been convinced that video provides a great opportunity for getting your authentic message out there. Perhaps you are not yet convinced about it, perhaps you are convinced but don’t technically know where to start, or perhaps you are the worst kind (like me) because you know its value, know where to start, but just haven’t pulled your finger out yet. I’ll be putting this straight from next week!
Credit: I came across this hot link on Twitter via the all round, social media power house, Mark Schaefer.
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UK Cookie Law, Google Analytics (& The Smiths)
There are quite a few scary, sensationalist stories going around about website cookies being banned; as with many things there is a grain of truth in this, but there is a lot of baloney as well. Let’s take a look …
The Thinking Works & Huw Jones
Russell Britton and I have been hard at work recently on many changes and refinements for the highly talented advertising photographer Huw Jones. This culminated yesterday in the launch of his new HTML email newsletter and some amendments to his website (based on brand refinement work by Russ).
Is a Content Management System (CMS) right for me?
Jojet has been running for 10 years this year and I’ve been involved in the web for longer than that. So it should come as no surprise that I’ve sat in many initial website meetings where the client says the words “of course we want to be able to edit the website ourselves“. And then I groan.
But before we go into the details of why I groan, let’s recap the some terms here…
Note: This blog post (originally posted in March 2011) has been updated to be part of my “Business Guide to Websites” series.
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Blogging: WordPress.ORG or .COM ?
The one piece of software that always springs up when talking about blogging is, quite rightly, WordPress - where very clever people have written a fantastic system that makes it extremely easy for you to run a blog. Hurray for WordPress! There is some confusion though…
(This post is part of my ongoing “Business Guide to Websites” series).
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Facebook buys Instagram – why?
So, I go away camping for a week and then come back to the bombshell that Facebook have bought my beloved Instagram. Wow! Didn’t see that coming. I also didn’t see that $1B price tag. Excuse me?!
I’m not a great Facebook fan. I’ve not articulated why in a blog post yet, but I will do shortly as it seems a good follow-up to this. However, this post is not about bashing Facebook, I’d be equally concerned about whoever bought Instagram; such an event always throws up comments & questions.
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Harry Holland & Serendipity
Harry Holland, "Skyfly", Oil on canvas, 2008, 92x65cm
One of the things I always try and explain to people is that social media is very much about the long game. This isn’t just a matter of setting up a Facebook page and then you’ll sell 500% more Whamo bars or whatever. This is a much more softly, softly approach.
New Event: Websites – A Workshop for Business
Shortly I’ll be adding a new workshop to the website but I wanted to get some rough thoughts out there first to whet your appetite. This workshop will be an ideal tonic for busy business owners struggling to be friends with their website: Below is some of the info for the event that I’m working on for the website. Please get on in touch if you want to be one of the first to know when the initial workshop date is scheduled.
