Like a lot of things, the answer to this question is a little bit “it depends” but I wanted to run through how my opinion has changed on this.
I think I just sort of fell into the habit of having a blog separate from the main website and, more often than not, would advise my clients the same. It made sense to me to keep your website as your polished shopfront of your products/ services and to have your authentic blog as a more personal outpost – offering a separate route in to you. But I don’t agree with that anymore. If you are your business then your blog/main website should be one on the same (on the basis that content is relevant obviously). We can marry the two together.
Backlinks, SEO & Google
Having a blog separate from your main website can be good for search engine optimisation (SEO) but focusing on Google, instead of on your audience, is fatal mistake. You could get fixated with “back links” etc instead of purely focusing on creating meaningful content; and surely it’s better to have all your content & offerings in one place? Put all your ducks in a row (as long as it makes sense to the audience).
Your authentic voice
However, I’ll forgive myself for dithering on this whole issue. The thing is, blogging and publishing online is a funny old game. It’s pretty easy to set up a blog. It’s even easier to tweet. What is not easy is to create relevant, engaging content which your audience love. And to do so in a tone of voice which is authentically you – that takes time.
And I’m not saying that I’m 100% there yet with the whole relevant, engaging content thing – it’s just that my thoughts are a lot clearer on the subject & of the task at hand.
On the upcoming Jojet website redesign, this blog will be incorporated into it. I’ll probably keep my personal blog going but that will typically be for slightly less relevant topics. Actually my personal blog did stumble for a while as I got confused as to where to post content: here or there? – luckily that’s clearer now.
p.s. keeping your blog separate from your main website can still be the right decision in a lot of cases; but just make sure you question the decision and that you are sure it makes sense.