A few weeks ago I blogged about speculative work. To re-cap, a client wanted to work with myself & Russell Britton but they needed a website mockup first. I don’t normally do initial mockups and I certainly not for free (for more details on the reasons why, check out that previous article). Not allowing your process to be changed (or, at least, bent totally out of shape) is key for me. By defining a consistent process, I’ve been able to continually help clients; and I believe it’s that process which clients are ultimately buying into.
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