Got a great treat for you today, a cracking guest post from Ian Edwards about “testimonials”. Now I’m a great believer in ‘people buy from people’ / word of mouth and a cog in that machine is testimonials; but not poor quality ones; we want crafted ones that actually convey something meaningful to your potential buyers. For an example of how Ian has helped elicit much more meaningful testimonials (whilst, at the same time, making sure that they are 100% authentic), check out some he helped with on my website.
Anyway, enough of pimping Ian’s magic services…on with the guest blog post! (There’s a bio on Ian at the very bottom of this post). Continue reading