Tag Archives: guest

5 Ways Your Testimonials Sabotage Your Business

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5 Ways Your Testimonials Sabotage Your Business

Got a great treat for you today, a cracking guest post from Ian Edwards about “testimonials”. Now I’m a great believer in ‘people buy from people’ / word of mouth and a cog in that machine is testimonials; but not poor quality ones; we want crafted ones that actually convey something meaningful to your potential buyers.  For an example of how Ian has helped elicit much more meaningful testimonials (whilst, at the same time, making sure that they are 100% authentic), check out some he helped with on my website.

Anyway, enough of pimping Ian’s magic services…on with the guest blog post! (There’s a bio on Ian at the very bottom of this post). Continue reading →

Keeping your website content fresh

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This article is part of the guest post series. It’s author is Ali Turnbull, web content editor and strategist (see bottom of post for contact details).

Keep it fresh

What’s lurking in your salad drawer? Yesterday I rescued an elderly tomato, and once I’d cut off the white furry bits it was fine for soup. I should have eaten it without the furry bits, before the newer, fresher ones that called out to me from the front of the fridge.

Many people treat their websites like fridges. So concerned are they with how the site looks at the front end that they rarely take stock of what lurks beneath.

Continue reading →