The other day someone asked me what was best for their business: what is Twitter? Or Facebook? Or Blogging? Should they be on Linkined? Which one “worked“?

The problem is that these are the wrong questions to ask.

It’s like asking:

Should I buy a pencil? Or a pen? Or a quill? Or a graffiti artists spray can? A gutenberg press?  Or a plane which writes messages in the sky?

These are just tools. Tools for getting content out there. And tools can only be chosen when this is a clear task to perform; when we have identified the problem at hand then we can move swiftly on to choosing the most appropriate tools.

So where does this leave answering the original question?

Which one(s) work?

Well, it depends on what you are trying to achieve? What are your goals?

Are you trying to reach out to prospects? Perform customer service? Promote the brand? A mix of this?

And to which our your target audiences do those goals apply?

What problems are you trying to solve?

Only by a clear picture of the above would you be able to start considering the right tools for the job.

In an upcoming post I’ll go through some of the ways I help clients identify where to start.

Joel

The lead photo is from a car boot sale in Usk which I took with Instagram.